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Business Management > Unit Two > 2008 uploads

Unit 2: Communication and Management

July 2008 Resources

Area of Study 1: Communication in business

Julie Christopoulos has kindly shared a case study based on Spinos Coffee that examines the communications area of study. Many thanks

Area of Study 2: Managing the marketing function

I have included two crosswords (same clues) that examine the marketing process.

Area of Study 3: Managing the public relations function

September 2007 resources

Business Management Exam Unit 2

Many thanks to Alan Wharton from Caulfield Grammar

Link to file: Business Exam 2007 Unit 2.DOC


The Marketing Process Resources

Many thanks to Nicola Devlin from Mount Waverley Secondary College who has provided Unit 2 teachers with a number of really good resources that examine the Marketing process.

The first resource is a SAC based on Marketing. Link to File: Marketing Outcome.doc

The second resource is a series of marketing activities based on a number of different products: Mashimaro: a bear, the VW Beetle, Lynx -
Marketing Activity: Mashimaro
Marketing Activity: VW Beetle
Marketing Activity: Lynx
Marketing Activity: KitKat
Marketing Activity: Ipod

August 2007 resources

Course outline and time lines

Unit 2 Timeline - Excel

Unit 2 Timeline - PDF

Teaching resources for Areas of Study 1 and 2

Price
Nicola Devlin, from Mount Waverley Secondary College, has provided Unit 2 teachers with a number of really good resources that examine Marketing and Public Relations. The first Internet based resource looks at the issue of Price; in particular the factors which influence price, and penetration and skimming pricing.
The 4Ps Price

Marketing and the consumer
Nicola's second Internet based activity focuses on marketing and the consumer. It examines the issues of market segmentation, consumer wants and needs, and provides a case study based on Nike and the use of the Internet to sell their product.
Marketing to the Consumer

Test
Nicola's test has also been provided that allows students to test their knowledge base on the topic of marketing. Many thanks for your valuable contribution Nicola.
Business Management Marketing Test

Assessment Task
Julie Cain from Koonung Secondary College has provided an assessment task based on promotion and marketing and a rubric used for marking purposes.
Assessment Task Marketing

Compak Supplements Issue 4, 2008

Preparing for a Unit 2 examination (BM408_1, issue 4, October 2008) Word or PDF

Compak Supplements Issue 3, 2008

Marketing an environmentally friendly car: assessment task support material (Word, 124K, BM308_1A.doc, Issue 3, August 2008, pages 23-25)

Marketing an environmentally friendly car: GoAuto News article (PDF, 132K, BM308_1B.pdf, Issue 3, August 2008, pages 23-25)

Public relations: when an issue becomes a crisis: sample assessment task and marking guides (Word, 132K, BM308_2.doc, Issue 3, August 2008, pages 26-29)

Compak Issue 3 2007 Supplements

MobileMuster: PowerPoint presentation (PowerPoint, 272K, BM307_1A.ppt, Issue 3, August 2007, pages 23-26)
MobileMuster: mobile phone questionnaire (PDF, 272K, BM307_1B.pdf, Issue 3, August 2007, pages 23-26)
MobileMuster: Excel data sheet (Excel, 272K, BM307_1C.xls, Issue 3, August 2007, pages 23-26)
�Deal or No Deal�: pro-forma (PDF, 248K, BM307_2.pdf, Issue 3, August 2007, pages 27-28)

Previously uploaded resources�

Area of Study 1 - Communication in business activities

Communication and Overcoming Communication Barriers

Nicola Devlin has provided two useful activities based on communication for Unit 2. Thank you Nicola for your contribution.

A lesson including a teacher information sheet, an observer record sheet and game cards. Many thanks to Amanda Pate from Maroondah Secondary College. (September 2006)

Frank Fontana from Merrilands College has also contributed a Communication in Business activity including a lesson and an accompanying worksheet on mission vision and values. (September 2006)

Area of Study 2 - Managing the marketing function
Editor's contribution - A student activity based on the Marketing Mix which requires students to reflect on their own small business. (September 2006)

Area of Study 1 - Managing the marketing relations function
Editor's contribution - A case study on public relations based on the television series Yes, Prime Minister� related to Unit 2 . (September 2006)

Compak Issue 3 2006 articles

Publish your own magazine!
Robert Lee, Luther College
This integrated activity provides an innovative approach to the teaching and assessment of areas of study 1�3 in Unit 2 and involves students developing, marketing and managing a new magazine throughout the unit. The approach will allow students to demonstrate achievement of Outcomes 1, 2 and 3 through a portfolio of assessment tasks. Teacher notes based on a trialled use of this activity by Robert Lee are provided as a Compak supplement.

Make It and Market It: Sample Unit 2 Assessment Task
Frank O'Neill and Prue Hanifan, Bendigo Senior Secondary College
This sample assessment task for Outcome 2 in Unit 2 requires students to make a product and prepare a marketing campaign to promote it. An assessment criteria sheet and marking guide is provided as a Compak supplement.

Public Relations: Issues vs Crises What is the Difference
Gillian Somers, Trinity Grammar School, Kew
These student activities focus on understanding the difference between something being a public relations issue or a crisis. This resource has been designed for area of study 3 in Unit 2. The activities can be completed as stand-alone activities or as a sequence. Activity A could be used as part (a) and Activity B or C could be used as part (b) of student assessment for Outcome 3 in Unit 2. Activity C could be assessed by both the classroom teacher and by peer appraisal. Web references for Activity B are provided in a Compak supplement.

Compak 4 2006

Unit 2 Revision Activities (PDF, 344K, BM406_1.pdf, no. 4, October 2006)

Business Management Unit 2 Practice Exam 2006 and Suggested Answers (PDF, 356K, BM406_2.pdf, no. 4, October 2006)